Buyer Personas: First, let me remind you that the Buyer Persona is a semi-fictional, reliable and realistic representation of your ideal customers, that is, of your key audience segments, which you use as a reference to focus your marketing actions based on real life.
The Buyer Personas is a vitally important weapon of war, and its development is a crucial step that must always be inherent in creating strategies, campaigns, products, etc. This is regardless of the size of your company, whether it is large or small.
But if you need even more reasons to convince yourself why creating a Buyer Persona is essential, here are seven benefits.
Table of Contents
Why Creating a Buyer Persona is essential for your Business?
Because they can accompany you at every stage of the development and implementation of your digital strategy
Clear information about your clients and prospects will give you a precise guide in each action you carry out on the Internet and offline.
Your Buyer Personas will allow you to focus on the following actions properly:
- Website: Design a web page that offers an excellent user experience
- Conversions: Properly optimize your landing pages
- Leads: By considerate the interests of your ideal client, what their pain points are, what content they prefer and where they look for it; because then you will be able to develop resources that truly attract that person, in addition to knowing where and how to promote them to capture their attention. After all, the more qualified your leads are, the better conversion opportunities you will have.
- Platforms: Choose the channels, media or tools to attract your customers
- Content: Generate the best ideas to create theRIGHT content, that is, the content that interests them. In addition, you will be able to use the formats they prefer, allowing you to obtain the best results. Without this resource, you will dilute your efforts, and your content may connect with an audience, but that does not mean it is the right audience.
- Language: Adopting the correct tone of voice to adapt the way you communicate with people in their language
- Tactics: Segment the digital marketing actions you carry out, such as paid advertising, email marketing, influencers, etc.
- Design: What style or trend is the most appropriate to convey your message better
- Product Development: If you understand what your Buyer Personas NEED, you can offer them something they want to USE.
They help you take more Objective Actions
We often fall into the trap of believing that we are the target audience for our business. And yes, you may fit the profile you want to attract, but you’re just a guy. Developing diverse buyer personas allows you to empathize with your different types of customers so that you can create messages from multiple perspectives, not just your own.
They allow you to know how they make their Purchasing Decisions
And in this way, you will be able to target your marketing better, guiding the consumer between the different stages of the Purchase Cycle.
They Enable you to offer a better Product or Service
One of the biggest mistakes you can make is assuming you know what your customer or prospect wants and needs. The only way to know is to ask them to identify the gaps your product or service can fill. Once you know what problems you need to help your client solve, you can develop more effective strategies, campaigns and actions.
They help you Retain your Customer
A communal error is to believe that the Buyer Persona is only to “attract” new customers, which is FALSE. Yes, a good Buyer Persona helps you attract new customers, but it also allows you to get to know the current ones to provide a better experience.
The Buyer Persona is a constantly improved profile, which means that while you develop your relationship with the current client, you can obtain valuable information that will allow you to understand and get to know them even better.
They will give you a valuable Competitive Advantage
In a competitive market, businesses that know their target audience well and learn how to use this information to attract, interact with and retain them will always be ahead. If you properly create your Buyer Persona and use them correctly, you will gain a decisive advantage over your competitors.
They will help you Save Money
Marketing done incorrectly can be more than an investment, an expense. The lack of the correct approach can lead you to throw a lot of money in the trash since you will not get the proper return. However, your actions will be highly targeted when you know your audience, as you will target the people most likely to become your customers.
The target has been there for many years; however, over time, we have realized that the information it offers falls short of the challenge of correctly satisfying the consumer. However, the Buyer Persona is at the heart of your digital strategy.
You can make educated guesses that produce positive results. Still, when you take the time to develop personas, it’s a much more cost-effective solution that will give you much more valuable results.
Also Read: Price Research Methods for Decision Making
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