Email Marketing: Have you thought about taking advantage of Email Marketing but don’t know if it’s worth it?
I will start by telling you that this beautiful Digital Marketing tactic is considered by many to be the queen of the Internet, and this is because of the many advantages it offers to businesses that exploit its full potential.
Unlike other marketing channels, email marketing lets you stay in constant contact with your customers.
Whatever strategy you use, Email is the easiest and most effective way to let customers know they are valued. And customers love it when a company treats them like individuals, not just another bunch of people.
This is not perception; the statistics are pretty clear about it.
The numbers don’t lie, and they are more than clear about the importance of including this tactic in the digital strategy of any brand that seeks to be successful on the Internet.
But to further concretize what I say, below I share with you a series of benefits of Email Marketing that demonstrate its effectiveness:
Table of Contents
Benefits of Email Marketing
1. Loyal Customer Base
With targeted, personalized content and high-value email delivery, you can make your audience resonate with your brand to build a loyal customer base.
2. It is Directed
Although other digital marketing techniques allow you to connect with a focused audience, you can contact them directly with email marketing. This means you can be sure you are reaching who you want to achieve and building relationships with current and potential customers.
3. It has an Impressive Return on Investment
Correspondence Marketing is one of the most profitable digital marketing tactics out there. Its Return on Investment is the most reliable proof since it generates up to 4400%, which is $44 for every dollar invested.
4. Increase Brand Awareness
When you connect with your audience regularly, they will naturally become more aware of your brand(business) than what it stands for.
Your readers will become familiar with your products, services and company since you will always be in their inboxes.
When you share helpful information about your business or industry, you can also establish a reputation as a valuable resource, helping to build trust with potential customers.
5. It helps you with your Content Marketing Goals
If you post content regularly, you can share it with your email subscribers, and Email is a phenomenal channel for distributing anything you create.
When you show your content to your email subscribers, you can increase your website traffic, and if your content meets the needs of your audience, you can also:
- Reduce bounce rate
- Increase time on page
- Boost conversions
- Achieve other metrics that are important to your content strategy
6. Excellent for Nurturing your Leads
When someone becomes your lead, you can use automation to introduce them to a series of emails to drive them to purchase, but even beyond, you can use Email Marketing to build loyalty.
With the right email marketing stage, you can adjust email campaigns based on someone’s interaction with your website.
Using written content for each part of the buyer’s journey, you can target people who have just found your business, are researching their options, or are even ready to purchase.
7. Can be Easily Measured
Most email marketing platforms (like Mailchimp or Hubspot ) offer built-in analytics that provides insight into the results of your campaigns. Each forum is somewhat different, but most allow you to measure essential information that can help you know if you’re succeeding or if you need to make adjustments.
You’ll see information like who opened the Email and didn’t, who clicked, whether the emails arrived or bounced, and even unsubscribed.
These measurements allow you to create more robust campaigns in the future since you will know what your audience responds to best.
8. Helps you Collect Feedback and Surveys
Email marketing can help you keep a pulse on the customer experience. For example, you can send satisfaction surveys about your product or service.
This is one of the most acceptable ways to calculate the Net Promoter Score (NPS). This score helps you know the percentage of customers who are brand ambassadors and those who are detractors. You can devise strategies to improve your customer’s experience with this data.
9. Strengthens the Relationship with the Client
Connecting with your customers through email marketing enables stronger B2C or B2B relationships. When the Client sees you are an active brand and making great efforts to communicate and connect, you will see the return.
10. It is Personalized
With this digital marketing tactic, you can do much more than target people based on their interests; another of the many benefits of email marketing is that you can use automation to create unique experiences.
You can create individualized content based on audience segmentation to send the right emails to the right customers.
For example: if someone made a purchase, you can request reviews or send suggested items, but you can also run automated campaigns targeting cart abandoners.
11. Increase Sales
I know that this is the benefit that you will like the most.
And marketers who used targeted campaigns saw up to a 760% increase in revenue.
Email marketing campaigns can introduce products or services, encourage customers to buy after abandoning the cart, or offer special offers to customers.
Email marketing campaigns can easily incorporate messages to inspire a purchase to an audience more likely to buy from you because they subscribed to your messages and updates.
Also, as I mentioned in several points, you can use email marketing to automate part of your sales process, which can also help increase sales.
Due to its many benefits, it is clear that email marketing should always be part of your digital marketing toolkit and tactics. Combine it with a fantastic content strategy, and the results will not be long in coming.
Also Read: 6 Complete Steps of the Marketing Process
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