Trending Articles

Blog Post


Know what an Advertising Committee does

Know what an Advertising Committee does

Know what an Advertising Committee does – In most companies, people need to delegate functions; for this reason, it is normal for different departments to be created; the advertising area is no exception since it must have an advertising committee.

These, in most cases, are in charge of organizing the dates that must be met to present all the necessary material for the campaigns, as well as approving the ideas, since many times in advertising you can have a good idea, but it is poorly expressed.

Companies must take care of this since the advertising committee must ensure that the message is understood or the feeling of what is wanted to be conveyed to the public is transmitted since it makes no sense to advertise for only one sector.

What is the Advertising Committee?

The first object that must be clarified is what the advertising committee is since it is responsible for various functions. Still, they do not do it alone since they can be subdivided in most cases into three more committees.

When an event is being organized, most of them must be focused on their work and not carry out tasks that are not their responsibility. Fashionable this way, it can be guaranteed that each aspect is wholly covered.

One of the main activities of the advertising committee is to delegate responsibility to each member, in addition to coordinating meetings in which everyone can attend to express their different points of view and manage to agree on one that allows the campaign to be successful.

It is also important to extend an invitation to the media since they are responsible for making the information reach the most significant number of people. This is what most companies want because they increase their chances of sales.

How is the Advertising Committee Made up?

Director of the Advertising Committee

Advertising committee managers plan, direct, coordinate, and monitor the advertising activities of companies or organizations.

The main functions of the advertising committee manager are:

Planned, managed and coordinated the company or organization’s advertising and public relations work.

Conception and planning of advertising campaigns.

Design the advertising strategy.

Control the effectiveness of advertising.

Negotiate advertising contracts with clients, newspapers, radio and television stations, sports and cultural organizations, and advertising agencies.

Plan and manage information programs for the government, the media and the public about the plans, achievements and opinions of the company or organization.

Management and administration of advertising and public relations activities.

Create and manage budgets, control expenses and ensure the efficient use of resources.

Establish and manage operational and administrative procedures.

Plan and manage daily work and work coexistence.

Control of the selection, training and performance of personnel.

Look at the advertising in the company or the organization.

Determine the budget, the relationship and the choice of advertising agencies and media processes for the payment of these.

This professional can work as an advertising manager for a company, doing all the advertising, or work in agencies dedicated to promoting other companies or organizations.

The advertising committee manager is in charge of other professionals such as the advertising designer, the advertising accountant, the media planner or the media buyer.

Profile of the Advertising Committee Manager – Know what an Advertising Committee does

The advertising committee manager must work with other parts of the business, such as marketing, public relations, or sales, to get their job done right.

To be an advertising committee manager, you must have the following skills and abilities:

The ability to work in a team.

Verbal communication skills.

Organizational and planning skills.

Creativity and imagination.

Capacity for synthesis, attention and effort.

Critical and analytical mind.

Skills for team management.

Observation capacity.

Visual memory.

Advises the client on the best advertising format.

You can anticipate trends.

Able to take responsibility when making decisions.


Prepares annual reports and promotional materials.

Ability to motivate.

Social skills.

Planned, coordinated and  also monitor advertising campaigns.

Planned, coordinated and promote conferences and also exhibitions.

Responsible for the general style of advertising.

Make decisions about pricing, product names, packaging, and advertising.

An open mind.

Fluency in English and advanced knowledge of user computing are two desirable transversal skills for this professional.

Is it necessary to study for this type of profession? –  Know what an Advertising Committee does

Some people use their imagination in various areas of their lives. Still, when choosing the career they want to pursue in college, they block that facet of their personality from entering a boring profession that casts a shadow over their future. The study of advertising and also public relations allows the student to give shape to this creativity that goes through his mind. This type of career is considered an art since a large part of the capacities that one possesses must be used to be able to put all the knowledge into practice and achieve the proposed objectives.

It is essential to keep in attention that to apply the strategies in the best possible way, you must have professionals in the area of ​​marketing and advertising since they are trained for this type of action.

Online marketing courses can  carry out so that people have the basic notions; some platforms, such as Euroinnova, have methods of this type that allow those interest in developing in this area, in addition to having different course options according to the field of development.

You can read more related content at:

Master in advertising prepares you to have a complete vision of the marketing environment, specializing in advertising, sales promotion and also direct marketing. e}It is aimed at people interested in the marketing sector who wish to acquire knowledge about advertising and communication in this environment.

Related posts