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What is Point-of-sale Advertising?

What is Point-of-sale Advertising?

Definition of a POS

What is Point-of-sale Advertising? – Point-of-sale displays often referred to as point-of-purchase displays and point-of-purchase displays are placed in retail stores. To generate consumer interest and promote the sale of a product. These displays are usually created and prepared by the product manufacturer for distribution to wholesalers or retailers. Who sell the merchandise These presentations are typically in stores near the advertised product. Where the purchase decision or payment is made, such as a cash register.

What are the Different Types of Point-of-Sale Advertising?

The types of point-of-sale (POS) displays are as varied as the businesses that use them. Point-of-sale advertising generally includes banners, shelf stops, signs, panels, hangers, counter displays, and free-standing displays. This display advertising category includes in-store television screens, electronic signs, and broadcast and automated coupon dispensers. Thanks to geolocation, you can also receive advertising from the store directly on your smartphone

Pos to Increase Sales

In today’s inexpensive market, companies are looking for every possible way to help their products stand out in crowded retail stores. One of the most functioning ways to get consumers to notice a product is through a creative display. This is particularly true in section stores where different brands compete for shelves: a well-placed point-of-sale advertisement can provide a favourable competitive advantage.

Promotion and Pay

Point-of-sale advertising is often structured around impulse buying and uses displays that use specific marketing triggers designed to take advantage of the sometimes impulsive nature of buying. Therefore, manufacturers often offer purchase incentives, such as a discount on the cost of merchandise bundling.

Point-of-sale advertising for everyone

Additionally, businesses and nonprofits use sign holders, leaflet displays, and brochure holders to market services, destinations, and fundraising efforts in busy environments.

The best thing about point-of-sale displays is that they can be used for almost any product or service. Every business can benefit from point-of-sale displays, from large retailers to speciality shops.

How to Correctly Print your POS

You have just read it, and a POS will help to highlight the strengths of your company or your products. The POS is, therefore, there to simplify the image of your company to the extreme for your customers and prospects. It is out of the question to print your communication products anyhow and with anyone. Let’s take the simple example of an outdoor POS to understand this.

This POS display must be clear when you are less than one meter from it and when you are much further away. This requires that your printer has a high-definition printer. It should also be able to alert you if the file you provided is not of sufficient quality to obtain an optimal result. Your printer will also need to be able to print on different supports. Such as a tarp if you are doing a trade show or on micro-perforated stickers to stick on your store window.

A professional worthy of the name will again be able to direct you to one product rather than another. He will tell you, for example, that for a better rendering, your POS should be printed on aluminium Dibon rather than on PVC. Don’t hesitate to talk to your printer to get the best possible image of your company.


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