Instagram is a societal net and a mobile application simultaneously, allowing its users to upload images and videos with multiple photographic effects such as filters, frames, retro colours, etc., to later share those images on the same platform or other social networks.
This application or network is currently one of the fastest growing worldwide.
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A Bit of History: What Were the Origins of Instagram?
The history of Instagram is awe-inspiring since four years after its launch, it was already considered the essential photography social network in the world.
Instagram was developed in San Francisco by its founder, Kevin Systrom, a college classmate of Mark Zuckerberg.
Kevin created a photography tool tailored to the iPhone 4 camera. The product launch at the Apple Store on October 6, 2010, dubbed Instagram.
In 2011, the already famous “hashtags” were added to help users find images of the same theme.
The first photograph uploaded to Instagram was from its founder’s hand, aiming to make the first test of the App.
In 2012, the version open to the public for Android came out, which achieved more than a million downloads in less than 24 hours.
That same year, the company accept by Facebook for $1 billion.
In 2013, it gave in to user demands and introduced the possibility of tagging people and brands in any of the published photos. That same year she integrated Instagram Direct, which is the way to send direct and private messages with images or videos.
In 2015 Instagram was number one in the ranking “The 100 best iPhone apps” created by Mashable, which highlighted that it was “one of the most influential social networks in the world”.
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What is Instagram for?
This social network, with more than 2,000 million active users, use to share images and videos, applying filters and thus turning a photo taken with a mobile phone into a professional appearance.
The Procedure is Very Simple.
The manipulator takes a photo or records a video from his mobile, applies a filter or photographic retouch (light, saturation, etc.) and shares it with his community, being able to choose whether to do it temporarily or fix it on his wall.
Currently, Instagram offers several sections you can squeeze: feed, reels, videos, guides and tags or mentions.
You also have different formats: only images, videos, reels, stories, and carousels.
What are the Advantages of Using this Stage in your Digital Strategy?
Once we know what Instagram is and a little about its origins, let’s see why I strongly recommend you use this App professionally:
1) Advantages of Instagram to Enhance your Brand
- Increased engagement
- Increased traffic to your Blog
- You will humanize your Brand more
2) Advantages for your Company or Business
- It is an essential platform for the digital transformation of your business.
- Increased visibility of your company.
- Create engagement with your users.
- Humanize your business.
- Generate brand traffic to your website.
- Promote your products visually outside your website.
Also Read: Ideas for your Photos for WhatsApp Status
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