To stand out in our dispersed world, it is necessary to have substantial competitive advantages. When managing a business’s digital presence, content plays a predominant role.
Content is the fuel that moves every gear in the machinery of your digital presence. It is essential when attracting your customers, but that content must be conceptualized, planned and created correctly. Otherwise, it will lead you to get lost in the immense noise of the Internet.
Table of Contents
What is Content Marketing?
Content Marketing: It is a strategic approach to digital marketing in which you create and distribute valuable, relevant and coherent content to attract and retain your target audience and lead them to a profitable two-way action, that is, both for the person and the business.
Content Marketing is not just about developing the content of any type or for all kinds of people. As I mentioned in the previous paragraph, said content must focus on your target audience and cover each stage of their purchase cycle.
Although underestimated by many, content marketing is a practical digital marketing approach that, if executed well towards a highly segmented audience, can benefit your business much more than you imagine. These benefits are countless and are based on statistics from other companies that have already seen results by doing so. Below I share some of those advantages that demonstrate the power of content marketing.
What are the Benefits of Content Marketing?
Build Brand Awareness
The constant practice of publishing valuable content through your different digital channels is how you can develop high-level relationships and engagement with your audience. The supplementary useful the content you provide, the more knowledge you generate for your business.
By building awareness through your content, your business can generate high levels of authority, trust, and respect from your target audience.
In fact, according to LeadersWest Digital Marketing Journal, 52% of people who rely on blogs for information may be influenced to make a purchase decision in favour of the business providing the information.
Your Business becomes an Opinion Leader
Whether your business is micro, small, medium or large, a good content strategy can help you establish yourself as a leader in your market niche.
If you become a provider of high-quality content that helps, educates, or entertains your target audience, the world will regard you as an authority or expert in your industry.
Being an opinion leader puts you in a privileged position that helps you increase knowledge of your business, build trust and loyalty in your target audience, and have credibility, which is vital to influence purchase decisions.
Competitive Advantage of Content Marketing
In a market where the idea prevails that the only important content is commercial content that only promotes products and services, a business sharing valuable content takes the lead, which means a decisive competitive advantage.
Increase Website Traffic
Do you remember what people search on the Internet? Answer your questions, solve your problems, supply your needs and satisfy your desires. This means that the more relevant and valuable the content you create, the more likely it is that more people will find your website and visit it again and again because it responds to their interests.
Also, the more pages and posts you add to your website, providing highly focused content, the more inbound traffic you’ll get, which adds to your SEO ranking.
Improve your SEO
It is essential to have a website since it is your most valuable digital asset and should be the centre of your digital presence; however, by itself, it is not enough. You need to produce content that makes your website worthy of the attention of Google and all search engines.
When you consistently produce high-quality content, you give Google more opportunities to get your business in front of people searching for information in your niche. A better SEO means more visibility of your business in people interested in your content and, therefore, your products or services.
More Leads (Sales Opportunities)
The more traffic you obtain on your website and social networks. If you have the necessary resources to achieve conversions, more people will be willing to provide you with their data to continue receiving your information. This opens the doors to implementing Email Marketing strategies, among others. But remember, this is because of the useful and valuable content.
Value content is your most efficient means of increasing your sales.
While many businesses only bet on traditional marketing, content is your best bet to demonstrate the value of your business to the consumer, attracting them to your different digital platforms and showing them how your products and services can help them solve their problems, needs or desires.
With a genuine and sincere motive to add value, unique and valuable content can change how the consumer sees your business. Still, it can also help you generate a better brand image, better experiences, and as a final result, an increase in your benefits.
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